Fruit 4 London Case Study
Background
As the name suggests, Fruit 4 London are a fruit delivery company that help companies keep staff happy, healthy and motivated through the daily provision of fresh fruit in a basket or box. Marketing their business primarily through PPC, the guys realised that they are missing out on business through the Organics.
Fruit 4 London set about finding an SEO agency that could deliver a clear return for their investment. They found CMA Digital.
Objectives
• Increase On Site Relevancy
• Achieve rankings for high traffic keywords
• Increase number of sales through online
Strategy
After conducting a full scale review of the website and existing rankings, Creative Minds set about increasing the On Site relevancy of the website, enhancing all existing pages to increase keyword density and accessibility by the major search engines.
Once the profile of the website was made efficient for the major search engines, the core focus then shifted to increasing the quality of the websites reputation through appropriate, effective link building.
Results
• 71.3% Increase in Organic Traffic
• 42% Increase in Orders
• 68% Traffic now recieved through Organics
Within the first 3 months the fruit 4 London website achieved first page rankings for the top 5 keywords in the sector, with online orders up by 42% and organic traffic increased by 71.3%.
12 months on, and Fruit 4 London are still enjoying 68% of all online traffic through the organics and a healthy return on their investment thanks to a measured SEO strategy executed by CMA Digital.
