Ideal Heat Solutions Case Study
Background
Ideal Heat Solutions specialise in emergency heating and commercial boiler solutions for industrial and commercial properties. Ideal Heat Solutions was founded after experiencing difficulties with other temporary boiler hirers.
Recieving the majority of enquiries through referrals and offline channels, the Ideal Heat Solutions team recognised the significant value in getting business through the internet. The team wanted to invest in a long term strategy which will deliver incremental volumes of traffic for a fixed level of investment.
Objectives
• To initiate growth of traffic through action based keywords
• To drive business enquiries from key service areas
• Deliver a positive Return on Monthly Investment within first 6 months
Strategy
The Ideal Heat Solutions website had some very strong content already present on the website, however it was not being utilised in the most advantageous fashion for organic rankings. CMA Digital consulted to the web teams to help organise the website into a more meaningful information website, streamlining user journeys and increasing the onsite conversion rate.
After this initial phase, CMA Digital conducted research into competitor strategies and targeted keywords which would have a have high click through rates and drive specific solution focused enquiries depending on seasonality and type of client.
Results
Building a strong foundation for organic traffic from the search engines, Ideal Heat Solutions achieved business enquiries through both phone and email within 8 weeks of launch, all directly attributable to the organic campaign conducted by CMA Digital.
8 months on, and Ideal Heat Solutions have prominent exposure within top organic positions across Google, Yahoo and Bing for sector specific keywords which result in both commercial and domestic business enquires.
