Staunch & Flow Case Study
Background
Staunch and Flow are plumbers providing efficient, reliable plumbing services for residents and landlords based in London.
Investing into PPC for several years but not SEO, the team wanted to revamp their website and make it search engine friendly so that they could move forward in achieving organic rankings. Aware of the potential that a two pronged approach has within the search engines, Staunch and Flow got in touch with CMA Digital.
Objectives
• Redesign website with a focus on user journeys
• Increase flow of organic traffic
• Achieve top 3 position exposure for high traffic PPC terms
Strategy
Working closely with Staunch and Flow, the teams first objective was to increase the on site conversion rate of the website so that an instant increase in enquiries could be achieved from existing traffic levels. By redesigning the website to focus more on driving users through to sale, the website became much clearer to navigate through, particular for the different types of services offered by Staunch and Flow.
During this phase all content was also reviewed and optimised, with particular attention to internal linking and unique meta tags, ensuring they were engaging enough to attract attention and increase organic click through rates.
The second phase of our strategy was to conduct an intensive link building campaign, increasing the authority of key landing pages within the new website. This would help in getting the staunch and flow website higher in the organics, thus being seen by more potential customers and therefore receiving a higher number of organic visitors.
Results
Staunch and Flow have achieved such an exceptional level of performance from their SEO Campaign that they took the business decision to stop investing into PPC. Staunch and Flow found that once top 5 organic positions were achieved, they were able to sustain the same level of enquires through the organics without having to spend on PPC.
Today, Staunch and Flow have a proven traffic increase of 63% over the last 6 months, as well as a 35% reduction in their monthly marketing spend online, demonstrating a clear return on investment through SEO.
