Today Google announced the much awaited release of Google + Pages for businesses, places and products. The social network equivalent to facebook now lets you ‘build relationships with all the things you care about’, whether its a football team, friends business, or simply a product you love.
“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.” – Google Blog
The rollout is occuring over the next two days and any businesses wanting to create their page need to visit the create a page location. That said, the rollout is in typical Google fashion meaning its initially on a random basis, so not everyone will get lucky straight away. To create a page, you must already have a Google + account, allowing you to add a business page in any of the following categories:
Integrating these pages into search, users will be able to simply type + along with a desired subject, business, or interest that they want to view a google + page for. By searching in this fashion, the user will be taken directly to the Google + page of their choice. Aswell as this, Google + pages will also start appearing in the search results, integrating Google + further with the Organic Results.