Services : SEO Agency London
We are a leading SEO agency in London. We handle large volume SEO accounts for clients internationally, focusing on increasing quality visitors through to destination websites year on year. We do this by focusing on the core requirements that Search Engines outline, such as positive brand signals, engaging content, and easy to consume online media.
We focus heavily on understanding your objectives and key service requirements, which all helps right at the beginning within the planning stage of an SEO campaign. Our London based team are specialised across all areas of SEO, including B2B SEO, Ecommerce SEO and Content Marketing, making us a talented and recognised London SEO Agency.
Our work has been recognised by the UK Search Awards agency and we are proud to have a 96.7% Client retention rate.
Business & Campaign Background
The first thing we do is learn about your business, objectives, and campaign targets. We follow a “no question is too simple” ethos to ensure we achieve a complete picture before thinking about your SEO campaign. Within initial meetings and calls, we focus on
- Products / Service Portfolio
- Existing Marketing (online and offline)
- Internal systems used for integrating marketing channels
- How SEO fits within current strategy
- Content Marketing & Social Media – Strategies inplace
- Performance Metrics used to gauge success of SEO
- Internal Resource dedicated to Marketing / SEO
On commencement, we set about creating a client account within our agency and then relevant SEO campaigns as required. Generally we run through the following setup process which is fully documented for efficiency:
- Setup Client Account on Sage, Salesforce, and Brightpod
- Destination website & campaign configuration on SEO Suite
- Keyword Research and Taxonomy Planning
- Backlink Profile Audit & Toxicity Grading
- Call, Event, & Conversion Tracking Setup
- Shared Marketing Calender Setup
- Google Drive Reporting Suite
Onsite SEO now accounts for more than 50% of the overall score that Google analyses to measure a websites organic credibility. Our approach to Onsite SEO is to keep it simple, and focus on rich information that is easy for Google and Users to consume. We have a strict process which results in the provision of a completely custom, blueprint “On Page” Report that can be integrated by a web development team once signed off by you. We analyse all genetics of a website: including:
- Site Structure
- Ecommerce / Database Optimisation
- XML Sitemaps & Schemas
- Landing page copy
For E-commerce optimisation, we are really good with Magento and Woocommerce optimisation.
Content Marketing & Outreach
We believe content marketing is best conducted through colloboration. We work with you to brainstorm interesting and engaging ideas, and help create assets through our internal content team. Because a content campaign requires significant planning and resource, we use Google Drive to colloborate, so that we can see who is doing what, track progress, and make the most use of our time by communicating in real time as if we were face to face.
- Content Strategy Formation
- Digital Asset Creation
- Outreach & Hitlist Creation
- Community & Social Strategy
For all campaigns, we feel the most important metric is Return On Investment. We therefore place a high importance on call tracking and conversion tracking through analytics and internal systems so that we can track all sales back to source. Through the integration of reporting tools such as response tap, we can analyse the origin of acquisition right through to sale. Key metrics include:
- No. of Emails / Calls / Leads
- No. of Basket Ads / Abadonements / Completes
- New User Visits / Journeys / Actions
- Keyword Rankings & Indexes